The method
How do you explain things simply without losing nuance? Be concise without losing depth? Convincing with balanced honesty? TLSM answers those questions with one framework that runs from the quality of the thinking to the design of the message.
understand your audience and clarify your purpose. Purposeful, meaningful, proportionate.
build content that is correct and coherent, concise and comprehensive — and unbiased.
shape a narrative that is attractive, influential and memorable.
design slides and documents that are easy to understand.
The order matters: most communication fails at T and L — before a single slide exists. That is why fixing the slides rarely fixes the presentation.
Complete
Most approaches own one edge: structure (Minto), data (Tufte), story and delivery (Duarte, Gallo), or the cognitive science (Kahneman). TLSM welds thinking, logic, story and media into one method.
Validated
Grounded in cognitive science — Kahneman's dual-process thinking, Mayer's multimedia learning, Minto's pyramid — and developed with the universities of Ghent and Leuven, Vlerick, London Business School and IE.
Practical
Time-saving, easy to use at all levels, and tested in real business situations by more than 7,000 professionals — from analysts to executive committees.
"However skilled you think you are, I guarantee this book will make you a better presenter."Julian Birkinshaw — Professor, London Business School
The method is published as Presentation Thinking & Design (Financial Times Publishing) — over 10,000 copies in 5 languages. All editions →
The fastest way to judge it: a keynote for your team, or a deep dive on one of your own documents.